Reading Recommendations for 2015

Over the past year, I’ve read and/or listened to a large number of books.  One thing I’ll share specifically is that every book that I read and every Audible book I listen to, I do so with the simple intent of identifying and using at least one idea that I come across in each.  Over the years I have found this to be incredibly useful for myself personally as well as for my career.

So here’s the list:

  • The 10X Rule by Grant Cardone
  • If You’re not First, You’re Last by Grant Cardone
  • Sell or Be Sold by Grant Cardone
  • Coaching Salespeople into Sales Champions by Keith Rosen
  • The Slight Edge by Jeff Olson
  • Cracking the Sales Management Code by Jason Jordan
  • Do It! Marketing by David Newman
  • Mastering the Rockefeller Habits by Verne Harnish
  • Turbo Strategy by Brian Tracy
  • Topgrading for Sales by Dr. Bradford Smart
  • Own It! by Tabatha Coffey
  • Dying Every Day by James Romm
  • Meditations by Marcus Aurelius
  • The Obstacle is the Way by Ryan Holiday
  • Selling to Big Companies by Jill Konrath
  • New Sales. Simplified by Mike Weinberg
  • Agile Selling by Jill Konrath
  • Traction:  Get a Grip on Your Business by Gino Wickman
  • Born to Win by Zig Ziglar
  • Selling to the C-Suite by Dr. Stephen Bistritz and Nicholas A. C. Read
  • The Official Guide to Success by Tom Hopkins
  • One Call Closing by Claude Whitacre
  • Master the Art of Selling by Tom Hopkins
  • The Closer’s Survival Guide by Grant Cardone
  • Hyper Sales Growth by Jack Daly
  • When Buyers Say No – by Tom Hopkins and Ben Katt
  • Growth Hacker Marketing by Ryan Holiday
  • The Motivation Manifesto by Brendon Burchard
  • You are a Badass by Jen Sincero
  • Secrets of Selling – Audiobook by Grant Cardone
  • Sell Like a Pro by the Dale Carnegie Training Company
  • The Five Dysfunctions of a Team by Patrick Lencioni
  • Moral Letters to Lucillius – Letters from a Stoic by Seneca
  • The Advantage by Patrick Lencioni
  • The Magic of Thinking Big b David Schwartz
  • Change Your Thinking, Change Your Life by Brian Tracy
  • The Challenger Sale by Brent Adamson and Matthew Dixon
  • The Maverick Selling Method by Brian Burns
  • The Psychology of Selling by Brian Tracy

That’s 39 books over a twelve month period.  And these are just the books I’ve chosen to share. All told, there are over 50 books that I’ve read or listened to – even re-read several times — that have been incredibly important to my life.

How?  I recommend using your car as a literal “university on wheels,” as Brian Tracy calls it.  We all have time in our car, driving to and from work, to and from sales calls, etc., to listen to audio books.  As a confession, I find myself buying both the book as well as the audio book (you’re welcome, authors!) so I can refer back to the book when there is a specific point I want to review again.

Regardless how you do it, get in the habit of reading and listening to audio books.  Your life and your career will thank you for it!

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