If you’re struggling to grow in 2019, step back and reflect on the first three months of this year. Better yet, look at the past twelve months and you’ll likely see troubling trends.
The traditional business model that far too many business people use is focused on strategies that worked years ago. Unfortunately for you, the market has shifted beyond you and your strategies leaving you to struggle.
It’s time to shift.
To shift, you need to consider the following three strategies:
- Develop a true relationship building strategy on Social Media. There are several great platforms to use, but you need to make sure you’re leveraging each appropriately to bring value and develop relationships. LinkedIn, for example, is business focused, so bring your business A-game and provide written content. Facebook is great for connecting at a deeper personal level, so reach out, make comments on individual posts and record Facebook Live videos where you share interesting content. And Instagram is great for posting great photography, motivational clips, and one-minute video stories. Be cute and funny and stop taking yourself so seriously on Instagram.
- Host Monthly Educational and/or Social Events. People will come to events if there’s one of two things (if both, even better): 1) Great educational content; and, 2) Low-key social mingling. Consider hosting an education event every other month where you bring in speakers to help other business owners grow their business. Don’t make it a sales pitch — never, ever make it a sales pitch. Instead focus on providing real value that your clients and potential clients can use. On the alternate months, host a casual network/mingle party with the focus on simply inviting people to come enjoy some great appetizers and some adult beverages. There’s no need to have an agenda or program; just be a great host. People will come and they will appreciate your efforts.
- Jab, Jab, Jab, Right Hook. Gary Vaynerchuk, otherwise known as GaryVee for short, in his book by the same name, urges people to shift their strategy to more of a boxing metaphor strategy. A boxer will jab, and jab, and jab looking for the right time and the right moment. When that right moment comes, that’s when the boxer unloads the right hook. In sales, all too often, we lead with the right hook – the sales pitch. Instead Gary urges us to give, give and give some more before ever thinking about going for the pitch. It’s about building credibility and trust. Remember the old adage that people buy from those they know, like and trust. To get to that point, you must exercise the mantra of give, give, give and then, when the moment is right, go for the right hook.
While these strategies may appear on the surface to be simplistic, trust me, they’re hard. The reason they’re hard is because you, like me, are often looking for the immediate gratification. These strategies won’t give you immediate gratification. But they will bring home huge wins. Consistent wins. Profitable wins. You just have to invest the time, the consistency and the commitment to focusing on giving more than you get.
Remember what Zig Ziglar loved to say, “Give enough people what they want and you’ll get what you want.” But you have to give first.